PRIVACY POLICY
Privacy and Cookies Policy
By visiting the Website or providing information to us or to any third party acting on our behalf, you consent to the practices described in this Privacy and Cookies Policy. Please note that our Privacy and Cookies Policy may be updated from time to time, and you will be bound by the most recent update of the Policy appearing on our Website. It is therefore your responsibility to continue to check our Privacy and Cookies Policy for updates.
Information We May Collect
We (and our authorized service providers) collect information that you provide through the Website or other websites we operate, through interactions with our customer service channels, if you contact us by phone, email, social media and/or live chat (when available), or when you request to receive other marketing or promotional communications, contest entries, customer surveys, or from third parties authorized to share your information with us.
We and our authorized service providers may collect information even if you are not a registered user or have not placed an order.
The types of information we collect include:
Contact and personal data such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gift recipient information, gender, nationality, and personal shopping preferences;
Website statistical information such as: your geographic location, the link you used to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, cookie information, pages you visited, search terms you entered, and items you clicked on;
The types of information we collect include:
- Contact and personal data such as: name, delivery address, telephone number, email address, billing and payment information, date of birth, gift recipient information, gender, nationality, and personal shopping preferences;
- Website statistical information such as: your geographic location, the link you used to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, cookie information, pages you visited, search terms you entered, and items you clicked on;
- Transaction information such as: orders you placed, items you purchased, the date and time of your order, as well as orders you decided not to complete or items you put in your shopping cart and ignored, preferences you indicated to us, and request to customize items;
- Your account information such as: account credentials (username and password), details of your shopping preferences such as preferred brands and products, dates of payments due and received, subscription services you use, or any other information related to your account;
- Information from third parties such as: transportation companies, payment service providers or through the Amber program; and
- Information you provide to us through online or offline surveys, contests or product registrations.
Please note that your full payment card details are only obtained for the purposes of completing your transaction and cannot be stored, sold or rented by us. Your full payment card details are not available to our employees. All card transactions are handled by trusted, authorized and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process. By providing us with information from a third party, you confirm that you have obtained their consent to do so.
How we use information
The Data Protection Law sets out a number of different legal grounds for which the Company may collect and process your personal information.
The legal grounds are:
- When we enter into a contract with you;
- When we are legally obligated;
- When we obtain your consent;
- When we identify a legitimate interest that does not affect your rights and freedoms and is not in conflict with any laws in the Kingdom of Saudi Arabia.
Examples of situations where we may rely on such legal grounds include:
Contract:
- We use your personal information to process and fulfil your orders and payments or to refund your money.Legal obligation
- Verify and fulfil financial transactions you make through the Website, including carrying out
- credit checks or fraud detection.
- Identify you when you contact us.
- Assist the police and/or other regulatory or government bodies in connection with an investigation by a public body.
- Complete any requests you make regarding your rights in relation to your data (please see the section entitled “Your Rights” for more information).
- For financial management.
- Where necessary for health and safety purposes.
Consent:
- For marketing purposes including sending you promotional information about us, our partners and our websites, through newsletters and remarketing advertisements. This is subject to whether you have opted out of receiving such communications. (Please see the section titled “Contacting Us and Opting Out of Certain Communications” for more information.)
- Provide you with a personalized or enhanced shopping experience.
- Enter you into competitions.
- Record whether you have additional needs due to your critical condition or require additional support when communicating with us.
- Assist you with your customer service inquiries or provide you with information you have requested.
Legitimate interests:
To provide customer support and respond to and communicate with you about your requests.
To provide you with a personalized or enhanced shopping experience.
To verify our records and occasionally check on your satisfaction and happiness (for example, customer research activities conducted by us or agencies on our behalf, such as interviews, surveys, and feedback).
To protect our rights or safety or the safety of others, including preventing fraud and other criminal activity.
For network and information security so that we can take steps to protect your information from loss, damage, theft, or unauthorized access.
For marketing activities (other than where we rely on your consent), such as marketing permissions we obtain during the sales process and personalizing marketing messages through social media and other third-party platforms;
To monitor how our email marketing campaigns perform and to personalize email content to you by monitoring email openings and the links, if any, you click on within the email.
To ensure a smooth experience on our website, including ensuring that our websites work properly (more information is available in the section titled “Cookies”).
To help us understand more about you as a customer, the products and services you use and how you use them, and how you shop with us, so that we can serve you better.
To improve the content and appearance of our website(s), ensuring that content is presented in the most effective way for you.
To operate, evaluate and improve our business, including developing new products and services, to determine the effectiveness of our sales, marketing and advertising, and to analyse and improve our products, offers, promotions, website and other technologies.
To send you claim details in fulfilment of promotions if you make a qualifying purchase.
To help reduce the overall fraud and credit risk for our customers. Where we process your information in a legitimate interest, we will have assessed and balanced that processing against your rights and freedoms.
We may provide a live chat feature to assist you with your queries. We may record and store all chat conversations where available. These texts are for desktop customer service purposes only.
Who we may share information with:
We may share your information with any of the following:
- Carefully selected third parties with whom we have a relationship and who may contact you or use your data only for the reasons previously agreed with us, including marketing and customer feedback;
- Service providers who perform services on our behalf, such as: payment processing, information technology, website maintenance, surveys, market research, warehousing, logistics, transportation companies, advertising, marketing or any service required to process your order;
- Our professional service providers such as: legal, audit, financial and insurance advisors;
- Any assignee, successor operator or potential purchaser of the website or us;
- Any regulatory or enforcement authorities, government or municipal bodies;
- Any recipient of a gift or provider of any security in connection with your order.
Where we share your information with any third parties, we will carry out due diligence before sharing any information with them, and we will have sufficiently robust contracts covering the security of any information shared. We only share information that helps them provide their services to us or to help them provide services to you. Companies within the Al Tayer Group that receive your information are only authorized to use or disclose your information in accordance with the terms of this Privacy and Cookies Policy.
How long we keep your information
When we collect or process your personal data, we will only keep it for as long as it is necessary for the purpose for which it was collected. We will keep your personal information for as long as you are a customer. After you stop being a customer, in most cases, we will keep your information for up to 7 years after the last time you interacted with us. We may keep your information for longer than 7 years if we are unable to delete it for regulatory, organizational or technical reasons. We may also need to keep it to help support product recalls or safety notices. If we do this, we will make sure your privacy is protected and only used for those purposes, and we may also anonymize your data.
Measures We Take to Protect Your Data
We understand how important data security is to all of our customers and we take our responsibility to protect your information seriously.We protect your information in a number of ways, including storing your information on secure servers and encrypting payment transactions made through our website using Secure Socket Layer (SSL) technology. We have implemented a number of steps to protect the integrity of our information technology infrastructure, including implementing authentication, monitoring, auditing, and encryption technologies. Security measures are incorporated into the design, implementation, and daily operations of the website as part of our ongoing commitment to the security of electronic content and the electronic transmission of information.
You are responsible for maintaining the confidentiality of any website passwords or login codes issued to you or chosen by you. Despite these efforts, the transmission of information over the internet in general is not completely secure and its security can never be guaranteed. Therefore, transmission of data through our website is at your own risk.
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